PEPPER®

Manufactured by SoftBank Robotics, Pepper was first introduced in 2014. A semi-humanoid robot with the ability to read emotions through expressions and voice data recording. Often used in hospitality, pepper sells at the price of 1.600 dollars, by 2018, 12.000 units were sold in Europe alone.

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“WARTIME BLACKOUTS”

The failure of the system of advertising is related both to censorship and war-time. During World War II, the Japanese government directives severely restricted freedom of advertising and it was reduced to military-led propaganda. Designed to enhance national prestige, fighting spirit and accept austerity at home, advertising played a role in fueling war. 

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WAZAWAI (災)

The term wazawai (災) in Japanese stands for catastrophic misfortune and it’s made up of the kanji for 火 (fire) and topped by what looks like three hiragana く(ku) which is a short version of the kanji for river. Wazawai is an old kanji that originally meant the wrath of the heavens (floods and fire) descending upon the land to punish evildoers[1]. This catastrophe can be divided in two categories: manmade disasters (人災) and natural disasters (天災). Nuclear power explosions, fires, tsunamis, typhoons, and earthquakes are all part of the most dreaded words in Japanese language.

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