AC JAPAN

The French Publicis Groupe S.A. and Japanese Dentsu Inc. (株式会社電通 Kabushiki-gaisha Dentsū) are among the biggest multinational advertising corporations. Their market is divided in four main categories: National advertisement market (media projects), advertisement-related projects (marketing services), new market (sport events advertisement) and foreign market (all three categories internationally).

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BENTO

Bento is a traditional meal box in Japan, which people bring with them in order to have it as lunch or dinner. Inside bento, many kinds of food are prepared in it. From the perspective of examining bento in detail, all these delicious dishes demonstrate the food system in Japan, which could be briefly separated into four phases: source of foods, distribution, manufacturing, and consumption.

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CLICK!

The “pushing the red button” gesture has a performative meaning, as it causes the irremediability of its consequences. The performance initially takes place in the control room, where from a switchboard panel the operator manages parameter, such as the reactive power, active power, synchronism, current and tension, related to the dam performances.

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FROM TSUKIJI TO TOYOSU

The Tsukiji Market, opened in 1935, is one of the 11 central wholesale markets in Tokyo and the largest fish market in the world. The market conducts fish auctions every day.

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LIGHT CULTURE

The Japanese Color Woodblock Print, Spring Night at Ginza by Kasamatsu Shirō, originally made in 1934[1], portays a nostalgic glimpse of the Ginza of budding willows and soft lights before it became a carnival of flashing neon. By this illustration, many interesting facts are shown, about the atmosphere and light in the Ginza area.

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