Seeking to explore power as crucial factor in the design of the built environment, we will look at energy systems and related objects, from sites of generation to spaces of consumption, from distribution networks to control rooms.

Tutors: Filip Geerts and Sanne van den Breemer
Director of Studies: Salomon Frausto

Contributors: Santiago Ardila, Juan Benavides, Daniella Camarena, Stef Dingen, Marco Fusco, Jack Garay Arauzo, Theodora Gelali, Shaiwanti Gupta, Hao Hsu, Marianthi Papangelopoulou, Felipe Quintero, Gent Shehu, Siyuan Wang


@theberlage.nl





If metabolisms can be simplified in what on the one end is injected into a system—drawing from and limited by an environment, possibly artificially enhanced by technology and transportation—and on the other end what is processed and excreted by the system, back into that environment, the following central themes emerge: energy (input), waste (output), and ground (environment).
    For the Spring 2020 semester, the technocratic vantage point will be energy: the power required for the metropolitan metabolism. Project Global will deal with a pair of cities: Paris and Tokyo. A European “model” metropolis that is introduced to serve as an index for investigation, and a global metropolis that becomes the situation to both interrogate the model in the form of an atlas and the context for the project.

Part 1: Catalogue and Lexicon
Part 2: Atlas
Part 3: Architectural Projects



www.finalpresentations-theberlage.nl

AC JAPAN

The French Publicis Groupe S.A. and Japanese Dentsu Inc. (株式会社電通 Kabushiki-gaisha Dentsū) are among the biggest multinational advertising corporations. Their market is divided in four main categories: National advertisement market (media projects), advertisement-related projects (marketing services), new market (sport events advertisement) and foreign market (all three categories internationally).

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FAKE FOOD

Could you tell which one is real Sashimi down below? Fake foods, also called food model or food sample, is a model placed in the vitrines of the facade of a restaurant to display dishes provided inside.

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MAISON DE LA PUBLICITÉ

Oscar Nitzchke's seminal project of 1935, La Maison de la Publicité, embraces the idea of an architecture intertwined with advertising. The façade elevation drawing depicts a media infrastructure that would support graphic information along the Champs Elysées: its steel structure would broadcast images, logos and illuminated messages constantly updated by a crane installed in the rooftop.

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“NATIONAL'S FIGHT LIGHT"

The core of advertisement lays on public opinion, and the effects its brings on people’s mindsets and behavior. Both Paris and Tokyo, have a strong relation between inhabitants and their landmarks. From postcards and illustrations of the illuminated Eiffel Tower and Louvre Pyramid, to city lights of Shibuya and Ginza.

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SURUGA-CHO ECHIGOYA NISHIKI-E

The history of advertising reflects social and economic change, technological progress and human endeavor through the decades. In Japan, the tradition of product advertising began in the Edo period, where merchants employed colorful and amusing storefront signs and euphoric sale pitches.

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