THE BLACKOUT

Looking into the most recent blackouts in Tokyo, in September 9th  2019, a tornado struck Ichihara City in Chiba, east of Tokyo. In the day of the tornado, some areas of Japan suffered heavy flooding, leaving thousands of households without power.

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“WARTIME BLACKOUTS”

The failure of the system of advertising is related both to censorship and war-time. During World War II, the Japanese government directives severely restricted freedom of advertising and it was reduced to military-led propaganda. Designed to enhance national prestige, fighting spirit and accept austerity at home, advertising played a role in fueling war. 

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