AS ABOVE SO BELOW
What if the solution was not to destroy the existing city, but to build around, above and below it? With this radical reasoning, certain architects design Utopic plans to renovate Paris and Tokyo’s urban landscape and city lifestyles: a floor above the city’s zinc roofs, a city below the Seine or Edo River, or even an underground highway network.
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What if the solution was not to destroy the existing city, but to build around, above and below it? With this radical reasoning, certain architects design Utopic plans to renovate Paris and Tokyo’s urban landscape and city lifestyles: a floor above the city’s zinc roofs, a city below the Seine or Edo River, or even an underground highway network.
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FLUCTUAT NEC MERGITUR
Plenty of water can be a blessing and a curse. Both Tokyo, formerly Edo, and Paris have suffered damages from river overflow and heavy rainfalls since the beginning of time.
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Plenty of water can be a blessing and a curse. Both Tokyo, formerly Edo, and Paris have suffered damages from river overflow and heavy rainfalls since the beginning of time.
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H1
The first element of the periodic table is Hydrogen. Atomic no. 1, it is the lightest element that exists in the form of colourless gas. It is the most reactive substance and is found most abundantly in the atmosphere.
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The first element of the periodic table is Hydrogen. Atomic no. 1, it is the lightest element that exists in the form of colourless gas. It is the most reactive substance and is found most abundantly in the atmosphere.
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MAISON DE LA PUBLICITÉ
Oscar Nitzchke's seminal project of 1935, La Maison de la Publicité, embraces the idea of an architecture intertwined with advertising. The façade elevation drawing depicts a media infrastructure that would support graphic information along the Champs Elysées: its steel structure would broadcast images, logos and illuminated messages constantly updated by a crane installed in the rooftop.
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Oscar Nitzchke's seminal project of 1935, La Maison de la Publicité, embraces the idea of an architecture intertwined with advertising. The façade elevation drawing depicts a media infrastructure that would support graphic information along the Champs Elysées: its steel structure would broadcast images, logos and illuminated messages constantly updated by a crane installed in the rooftop.
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“NATIONAL'S FIGHT LIGHT"
The core of advertisement lays on public opinion, and the effects its brings on people’s mindsets and behavior. Both Paris and Tokyo, have a strong relation between inhabitants and their landmarks. From postcards and illustrations of the illuminated Eiffel Tower and Louvre Pyramid, to city lights of Shibuya and Ginza.
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The core of advertisement lays on public opinion, and the effects its brings on people’s mindsets and behavior. Both Paris and Tokyo, have a strong relation between inhabitants and their landmarks. From postcards and illustrations of the illuminated Eiffel Tower and Louvre Pyramid, to city lights of Shibuya and Ginza.
Read more...