Water
The second incarnation of the Project Global triptych investigates the water cycle—relevant as both input and output for the metropolitan metabolism. The thematic spans in terms of scale and lens: from geopolitical aspects to the individual human body, seeking to explore water as a crucial factor in the design of the built environment. Vienna served as an exemplar of a modern planned metropolis, related to water infrastructure and regulations. Mexico City, a city flooding and at the same time running out of water, formed the ground for interrogation.
AC JAPAN
The French Publicis Groupe S.A. and Japanese Dentsu Inc. (株式会社電通 Kabushiki-gaisha Dentsū) are among the biggest multinational advertising corporations. Their market is divided in four main categories: National advertisement market (media projects), advertisement-related projects (marketing services), new market (sport events advertisement) and foreign market (all three categories internationally).
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The French Publicis Groupe S.A. and Japanese Dentsu Inc. (株式会社電通 Kabushiki-gaisha Dentsū) are among the biggest multinational advertising corporations. Their market is divided in four main categories: National advertisement market (media projects), advertisement-related projects (marketing services), new market (sport events advertisement) and foreign market (all three categories internationally).
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FAKE FOOD
Could you tell which one is real Sashimi down below? Fake foods, also called food model or food sample, is a model placed in the vitrines of the facade of a restaurant to display dishes provided inside.
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Could you tell which one is real Sashimi down below? Fake foods, also called food model or food sample, is a model placed in the vitrines of the facade of a restaurant to display dishes provided inside.
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MAISON DE LA PUBLICITÉ
Oscar Nitzchke's seminal project of 1935, La Maison de la Publicité, embraces the idea of an architecture intertwined with advertising. The façade elevation drawing depicts a media infrastructure that would support graphic information along the Champs Elysées: its steel structure would broadcast images, logos and illuminated messages constantly updated by a crane installed in the rooftop.
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Oscar Nitzchke's seminal project of 1935, La Maison de la Publicité, embraces the idea of an architecture intertwined with advertising. The façade elevation drawing depicts a media infrastructure that would support graphic information along the Champs Elysées: its steel structure would broadcast images, logos and illuminated messages constantly updated by a crane installed in the rooftop.
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“NATIONAL'S FIGHT LIGHT"
The core of advertisement lays on public opinion, and the effects its brings on people’s mindsets and behavior. Both Paris and Tokyo, have a strong relation between inhabitants and their landmarks. From postcards and illustrations of the illuminated Eiffel Tower and Louvre Pyramid, to city lights of Shibuya and Ginza.
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The core of advertisement lays on public opinion, and the effects its brings on people’s mindsets and behavior. Both Paris and Tokyo, have a strong relation between inhabitants and their landmarks. From postcards and illustrations of the illuminated Eiffel Tower and Louvre Pyramid, to city lights of Shibuya and Ginza.
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| SURUGA-CHO ECHIGOYA NISHIKI-E |
The history of advertising reflects social and economic change, technological progress and human endeavor through the decades. In Japan, the tradition of product advertising began in the Edo period, where merchants employed colorful and amusing storefront signs and euphoric sale pitches.
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