Seeking to explore power as crucial factor in the design of the built environment, we will look at energy systems and related objects, from sites of generation to spaces of consumption, from distribution networks to control rooms.

Tutors: Filip Geerts and Sanne van den Breemer
Director of Studies: Salomon Frausto

Contributors: Santiago Ardila, Juan Benavides, Daniella Camarena, Stef Dingen, Marco Fusco, Jack Garay Arauzo, Theodora Gelali, Shaiwanti Gupta, Hao Hsu, Marianthi Papangelopoulou, Felipe Quintero, Gent Shehu, Siyuan Wang

Up-floor Business

Idealization of a system, FoodConsumption, Building, Tokyo, Advertising, Economy, Drawing

Normal commercial stores often have a street-facing entrance and signboards to attract consumers. However, in a high-density society like Tokyo, only the street floor cannot meet people's needs. In Tokyo, you can see row after row of billboards hanging on the building facade, each signboard corresponds to a different floor, providing business information on that floor. There is an elevator on the first floor facing the street for vertical traffic, which makes other floors except the first floor also of high commercial value. This is undoubtedly a mode of low energy consumption and high output: just adding an additional elevator facing the street can increase the commercial value of the entire building. Similarly, a large number of billboards also provide a large amount of information flow to the society, and visual effects have also stimulated people's desire for consumption. This is probably also Japanese business strategy.