Seeking to explore power as crucial factor in the design of the built environment, we will look at energy systems and related objects, from sites of generation to spaces of consumption, from distribution networks to control rooms.

Tutors: Filip Geerts and Sanne van den Breemer
Director of Studies: Salomon Frausto

Contributors: Santiago Ardila, Juan Benavides, Daniella Camarena, Stef Dingen, Marco Fusco, Jack Garay Arauzo, Theodora Gelali, Shaiwanti Gupta, Hao Hsu, Marianthi Papangelopoulou, Felipe Quintero, Gent Shehu, Siyuan Wang


@theberlage.nl






Picard

Public opinion, HousingProduction, Consumption, Global, Neighbourhood, Metropolitan, Real Estate, Food, Culture, Lifestyle, CommercialDiagram

A frozen food grocery for the busy person or families sells as the dream for modern society. Established in France as a solution for consumers to have good taste without any time spent in cooking. The frozen food store is now placed with three locations in Tokyo; Aoyama, Azabu-Juban and Nakameguro.
    For french society it is of main importance its consumption of fresh, delicious products. The rapid changes in lifestyles of the french family led to no time left in preparing a former meal decent for the french taste. The idea of frozen meals comes together with a responsible production cycle, the freshness of the food is sold with the idea that it does not contain as many additives and preservatives as the many others frozen foods does. French consumers have voted for Picard as its favorite brand. A solution for preserving the traditions in the lifestyles of families that understands its concerns, tastes and productive times. Frozen food as if it were ready to eat: A culinary experience, question by the world who tend to look at french cuisine as the standards.
    The french investors saw an opportunity in the japanese market when they understood the changes in the modes of living and the high force of japan workforce which lead to optimization of time. As well, Japan’s food culture comes with a high detail in presenting the food in a beautiful way just as the bento boxes, the french enterprise tries to adapt to the japanese consumer by producing japanese products taking care of the aesthetics.  From a changing society where food culture is important to maintain to changing patterns of the ideas of a homemade meal, where the kitchen becomes reduced to an oven or microwave and where domestic life takes another sense of living.


1. https://bestlivingjapan.com/picard-frozen-food-grocery-store/
2. https://www.picard.fr/