MAISON DE LA PUBLICITÉ
Oscar Nitzchke's seminal project of 1935, La Maison de la Publicité, embraces the idea of an architecture intertwined with advertising. The façade elevation drawing depicts a media infrastructure that would support graphic information along the Champs Elysées: its steel structure would broadcast images, logos and illuminated messages constantly updated by a crane installed in the rooftop.
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Oscar Nitzchke's seminal project of 1935, La Maison de la Publicité, embraces the idea of an architecture intertwined with advertising. The façade elevation drawing depicts a media infrastructure that would support graphic information along the Champs Elysées: its steel structure would broadcast images, logos and illuminated messages constantly updated by a crane installed in the rooftop.
Read more...